Alex Bhathal and his sister Lisa Bhathal Merage have some rules they follow ahead of each Portland Fire game they attend. For Alex, it means wearing a lucky red shirt—a switch from his usual
Manchester City’s new uniforms are the first professional kits designed by fans using AI that will be worn on a football pitch. The Premier League team announced a new fan-designed alternative kit that was
If you’ve ever played a sports video game—such as an entry in the long-running Madden NFL series, or one of the annual releases focused on the NHL, NBA, or MLB—you’re likely
In 1979, Jerry Buss bought the Lakers and turned professional basketball into a Hollywood production: courtside celebrities, a fast, camera-ready style of play, an arena built to feel like a stage. He called it Showtime, and
A lot has changed since college athletes began earning compensation in 2021. A small percentage have become rich due to their talent and marketability. The vast majority, however, have earned much more modest additional income, if
It’s easy to get bogged down in a negative spiral with the current news cycle and the lack of Ted Lasso reminding us to be a goldfish. While the state of the world can’
At Goldman Sachs, Morgan Stanley, and Bank of America, the fastest route from the Ivy league to a corner office might not run through the career center at all, but through the football roster. That’
For decades, pharmaceutical advertising largely revolved around television commercials urging patients to ask their doctors about branded medication. Increasingly, however, drugmakers are investing in a different kind of marketing campaign—one built around trusted athletes
LeBron James is the NBA’s first and only active player to reach billionaire status. The Chosen One has four championship rings, reached the finals 10 times, and brings with him a history of giving back
In 2025, Americans placed roughly $166 billion in bets on sporting events. That’s more than the entire U.S. movie, music, book, and museum industries generated in revenue combined. The North American box office totaled $8.87 billion
