Tiffany & Co. owns one of the most tightly guarded brand colors in the world. With one campaign, the company broke that iconic blue out of its strict containment—and it paid off. {“blockType”:”mv-promo-block”,”data”:{“
Your biggest asset, their biggest asset People with strong personal brands reap several rewards, and this compounds for their employers. The research is clear: 47% of Americans say a personal brand has more influence on their
In the summer of 2021, Eric Pacifici started living a double life. By day, he was one of thousands of associates at Kirkland & Ellis, one of the largest corporate law firms in the world. Outside work
[Images: Twitter, Operation Bluebird] The old Twitter logo was a blue bird called Larry, named after the Boston Celtics star Larry Bird, and its last iteration was released in 2012 and designed using 13 overlapping circles. The
Mere months ago, Flock, an Atlanta-based security camera startup, was known mostly by its target customer base: police departments, cities and towns, with a smattering of colleges, neighborhood associations, and businesses. Today, Flock’s license-plate-reading,
Gen Z has built its brand on anti-capitalist rhetoric. That just shows how misunderstood they are. The transaction data tells a very different story—and it’s not about twenty-somethings’ hypocrisy. The story that is
