Rocky Brands director Robert Moore Jr. sells $149,190 in RCKY stock By Investing.com

Robert Burton Moore Jr., a director at ROCKY BRANDS, INC. (), recently reported transactions involving the company’s common stock. On August 5, 2026, Mr. Moore sold shares totaling $149,190. Two days later, on August 7, 2026, he exercised stock options to acquire additional shares. The transactions come as RCKY stock trades at $49.07, with InvestingPro analysis suggesting the stock remains undervalued relative to its Fair Value.

The filing indicates that Mr. Moore disposed of 3,000 shares of common stock on August 5, 2026. These shares were sold at a weighted average price of $49.73 per share, with prices ranging from $49.38 to $49.98. The total value of this sale amounted to $149,190. According to InvestingPro Tips, the stock’s RSI suggests overbought territory, though shares have delivered an 88% return over the past year. Following this transaction, Mr. Moore directly held 27,581 shares of common stock.

On August 7, 2026, Mr. Moore acquired 3,000 shares of common stock by exercising stock options. The exercise price for these options was $39.8 per share, representing a total cost of $119,399. The options, which granted the right to buy common stock, vested 25% on each of March 31, 2022, June 30, 2022, September 30, 2022, and December 31, 2022, and are set to expire on January 3, 2027. After acquiring these shares, Mr. Moore’s direct beneficial ownership of common stock stood at 30,581 shares.

In other recent news, Rocky Brands reported impressive second-quarter 2026 results, surpassing Wall Street expectations. The company achieved adjusted earnings of $1.90 per share on revenue of $118.4 million, significantly beating analysts’ estimates of 55 cents per share and $110.08 million in revenue. This represents a 12% increase in sales from the previous year, marking the company’s fastest growth rate since 2022. The brand XTRATUF emerged as the fastest-growing and largest brand for the quarter, contributing to a 21.8% rise in retail sales driven by direct-to-consumer and e-commerce channels.

Rocky Brands also announced that it plans to use tariff refunds to reduce its existing debt and support growth initiatives. Following these results, the company raised its full-year revenue outlook, indicating strong bookings into the second half of the year. Despite the strong performance, BTIG maintained a Neutral rating on Rocky Brands due to valuation considerations. These developments reflect broad strength across the company’s portfolio, including its brands Georgia Boot, Rocky, Durango, Muck, and Lehigh.

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