Rocky Brands director Jordan sells $97,493 of stock By Investing.com

William L. Jordan, a director at ROCKY BRANDS, INC. (), sold shares worth $97,493 on July 31, 2026. The transactions involved the disposition of 2,011 shares of common stock. The shares were sold at prices ranging from $48.36 to $48.65, with a weighted average sale price of $48.48 per share.

On the same date, Mr. Jordan also acquired 3,000 shares of common stock by exercising stock options. These shares were acquired at an exercise price of $39.80 per share, totaling $119,399. The options had vested in quarterly increments throughout 2022, specifically on March 31, June 30, September 30, and December 31.The transactions come as Rocky Brands stock trades at $50.78, near its 52-week high of $51.41. According to InvestingPro data, the stock has surged nearly 100% over the past year, with an 18.84% gain in just the last week. InvestingPro analysis suggests the stock is currently overvalued relative to its Fair Value.

Following these reported transactions, Mr. Jordan’s direct beneficial ownership in Rocky Brands common stock stands at 21,940 shares.

In other recent news, Rocky Brands reported robust second-quarter 2026 results, surpassing Wall Street’s expectations. The company achieved adjusted earnings of $1.90 per share on revenue of $118.4 million, significantly beating analysts’ estimates of 55 cents per share and $110.08 million in sales. This performance marked a 12% year-over-year revenue increase, the fastest growth rate since 2022. Rocky Brands highlighted the strong performance of its XTRATUF brand and noted a 21.8% rise in retail sales, driven by direct-to-consumer and e-commerce channels. Additionally, the company raised its full-year revenue outlook, citing strong bookings into the second half of the year.

BTIG maintained a Neutral rating on Rocky Brands, emphasizing the company’s valuation following the impressive quarterly results. The company plans to use tariff refunds to reduce existing debt and support growth initiatives. These recent developments reflect broad strength across Rocky Brands’ portfolio, including notable contributions from brands such as Georgia Boot, Rocky, Durango, Muck, and Lehigh.

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