Cricut CEO Ashish Arora’s $336,330 stock sale By Investing.com

Ashish Arora, Chief Executive Officer, Director, and 10% Owner of Cricut, Inc. (), sold 60,000 shares of the company’s Class A Common Stock on September 4, 2026. The transactions totaled $336,330, with shares sold at prices ranging from $5.5300 to $5.8000.

The sale was executed pursuant to a Rule 10b5-1 trading plan, which Mr. Arora adopted on August 20, 2025. Following this transaction, Mr. Arora directly holds 5,597,105 shares of Cricut, Inc.The insider sale comes as Cricut shares have gained 36% over the past six months, though the stock remains down roughly 9% over the past year. According to InvestingPro analysis, the company appears undervalued at current levels, with shares trading at a P/E ratio of 13.7 against near-term earnings growth expectations.

In other recent news, Cricut Inc. reported its second-quarter 2026 earnings, showing diluted earnings per share of $0.19, significantly surpassing analysts’ expectations of $0.051. However, the company’s revenue fell short of projections, coming in at $156.3 million compared to the anticipated $165.62 million. Some of the profit strength was attributed to one-time benefits such as tariff refunds and a royalty settlement reserve release. Concurrently, Goldman Sachs initiated coverage on Cricut with a Sell rating, setting a price target of $4.50, due to concerns over consumer spending pressures among middle-income U.S. consumers. The firm highlighted that higher energy costs and persistent inflation might impact Cricut’s product sales in the near term.

In related developments, Goldman Sachs also initiated coverage on with a Sell rating and a price target of $11.00. The firm expressed concerns about the global memory market, noting that AI infrastructure buildouts are competing for DRAM and NAND supply, which could limit industry PC unit shipment volumes. Goldman Sachs projected a 15% decline in these shipments by 2026. These recent developments highlight the challenges both companies face in their respective markets.

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