Louis John Jeffry, a director at USA TODAY Co., Inc. (NASDAQ:TDAY), reported the sale of company common stock totaling $78,805. The transaction, which occurred on February 6, 2026, involved 13,471 shares sold at a price of $5.85 per share. The stock has since surged to $8.68, representing a 48% increase from the sale price, as the company trades near its 52-week high of $8.89. According to InvestingPro analysis, the stock currently appears overvalued relative to its Fair Value estimate—a metric available to subscribers alongside comprehensive financial health scores.
The shares were indirectly held through the Marital Trust U/A John J. Louis, Jr. Trust. According to the filing, this trust was liquidated upon the death of its sole beneficiary, who was the reporting person’s parent. Mr. Jeffry was not a trustee of this particular trust.
Following this transaction, Mr. Jeffry directly holds 665,108 shares of USA TODAY Co., Inc. common stock. He also maintains indirect ownership of 3,478 shares through the John J. Louis, Jr. Trust under the Will of John J. Louis fbo Tracy L. Merrill, and 9,873 shares through the John Jeffry Louis, Jr. Trust under the Will of John J. Louis fbo John Jeffry Louis. The company has delivered a 137% return over the past year, with InvestingPro offering 10 additional exclusive tips for investors evaluating the stock.
In other recent news, USA Today reported digital revenue for the first quarter of 2026 that was 1% ahead of consensus estimates, with EBITDA surpassing expectations by $16 million. Citizens has raised its price target for USA Today from $8.00 to $10.00, maintaining a Market Outperform rating, due to the company’s ongoing improvements in digital revenue growth. Additionally, USA Today issued a clarification about statements made by its CEO, Michael Reed, regarding litigation with Google. The company explained that Reed’s comments were intended to describe Google’s interference with company revenues, not as a quantification of estimated damages. USA Today has not publicly disclosed any specific damage estimates but believes Google has significantly impacted its revenue. The company bases this belief on documents where Google assessed the effects on publishers. These recent developments highlight USA Today’s focus on digital growth and its ongoing legal challenges with Google.
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