Kelli Keough, Executive Vice President, Global Business Unit Leader, and Strategic investment Partnerships (EVP, GBUL, SIPS) at SoFi Technologies, Inc. (), sold 10,954 shares of the company’s common stock on July 20, 2026. The transactions totaled $188,290, with shares sold at prices ranging from $16.9900 to $17.4200, for a weighted average sale price of $17.1892 per share.
The sale was executed pursuant to a Rule 10b5-1 trading plan, which Ms. Keough adopted on July 30, 2025. Following these transactions, Ms. Keough directly holds 367,728 shares of SoFi Technologies common stock.The insider sale comes as SoFi stock trades at $17.64, near its 52-week low of $14.92. According to an InvestingPro tip, the stock has taken a big hit over the last week, declining nearly 5%. The company currently trades at a P/E ratio of 39.13 and maintains a market cap of $21.8 billion. InvestingPro analysis suggests the stock is overvalued relative to its Fair Value, placing it among most overvalued stocks. Investors seeking deeper insights can access 6 additional ProTips and a comprehensive Pro Research Report on SoFi.
In other recent news, SoFi Technologies Inc. has introduced several new initiatives to enhance its financial services offerings. The company launched Composer by SoFi, an AI-powered investing platform that allows users to create, test, and automate investment strategies using natural language. This follows SoFi’s acquisition of Composer Securities LLC, enabling investors to build rules-based strategies without needing coding skills. Additionally, SoFi has unveiled SoFi Coach, an AI-powered chat tool providing personalized financial insights, initially available to SoFi Plus members.
Furthermore, SoFi Technologies announced the launch of SoFiUSD, a stablecoin issued by SoFi Bank, marking the first stablecoin issued by a U.S. national bank on a banking platform. SoFiUSD can be bought, sold, and held directly within the SoFi app, with redemption at a 1:1 ratio for U.S. dollars. The stablecoin is available on the Ethereum and Solana networks, with plans for expansion to additional networks. In corporate governance news, SoFi held its annual shareholder meeting, where all ten board members were re-elected for another term, and shareholders approved executive pay and the company’s auditor.
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