Steve Ladd Huffman, CEO and President of Reddit, Inc. (), sold 17,990 shares of the company’s Class A Common Stock on July 15, 2026, for a total value of approximately $3.56 million. The sales were executed at prices ranging from $190.68 to $205.69 per share. The stock currently trades at $181.64, down roughly 11% over the past week, though InvestingPro analysis suggests Reddit remains undervalued based on its Fair Value assessment.
Concurrently with these sales, Mr. Huffman acquired 18,000 shares of Class A Common Stock through the exercise of stock options. These options were exercised at a price of $25.29 per share, totaling approximately $455,220. The option vests over five years on each quarterly anniversary of December 25, 2023, subject to Mr. Huffman’s continued employment or service with Reddit.
The transactions were carried out pursuant to a Rule 10b5-1 trading plan, which Mr. Huffman adopted on May 19, 2025. The sales were conducted in multiple trades, with the reported prices reflecting weighted averages for most transactions within specified ranges.
Following these reported transactions, Mr. Huffman beneficially owns 373,814 shares of Class A Common Stock indirectly through The XYZ Revocable Trust. Additionally, he indirectly holds 68,966 shares through the EVS Trust, 6,897 shares through the MLH Trust, and 6,897 shares through the JDI Trust. These trusts are grantor retained annuity trusts, for which Mr. Huffman serves as the sole trustee and beneficiary. For deeper insights into Reddit’s financial health and additional ProTips, investors can access the comprehensive Pro Research Report available on InvestingPro.
In other recent news, Reddit Inc. is expected to report robust second-quarter results, with revenue growth projected in the mid-40% range, according to Cantor Fitzgerald. The firm has raised its price target for Reddit stock to $200, maintaining a Neutral rating, and anticipates third-quarter guidance showing around 40% year-over-year growth. Jefferies also highlighted Reddit’s strong advertising momentum, predicting a second-quarter upside due to stable traffic growth and successful engagement strategies. The firm noted an improvement in daily active user growth, with a 16% year-over-year increase in the second quarter.
Additionally, Citizens has reiterated its Market Outperform rating with a $240 price target, following Reddit’s announcement of a new AI-powered ad tool designed to enhance advertising within specific communities. Jefferies reported that Reddit gained market share in the social media advertising space during the second quarter, as digital advertising growth accelerated. Reddit also announced progress in AI spam detection, reducing user exposure to spam by 20% from January to March 2026. The company attributed this improvement to more effective tools rather than an increase in spam volume.
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