Big Food Is Running Out of Moves With Shoppers and Investors

America’s biggest food companies have tried everything to win shoppers back. They’ve cut prices, ramped up marketing and added protein to everything from Cheerios to Goldfish. It hasn’t worked. Copyright ©2026 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8 investment News Food/Beverages,Retail/Wholesale,Consumer Goods,Food Products,Manufacturing,Retail,Marketing,Branding,Corporate/Industrial News,Markets/Marketing,White Labeling,Content Types,Columns,Factiva Filters,C&E Industry News Filter,SYND,WSJ-PRO-WSJ.com,GCAPI,Campbell's,CPB,General Mills,GIS,Kraft Heinz,KHC,LINK:EN|drn:realtime.linkedarticle.DNCO20260719000020,LINK|i5-WP-WSJ-0003744225,LINK|i8-WP-WSJ-0003744225,LINK|i11-WP-WSJ-0003744225,LINK|i10-WP-WSJ-0003744225,LINK|i6-WP-WSJ-0003744225,LINK|i7-WP-WSJ-0003744225,LINK|i3-WP-WSJ-0003744225,LINK|i4-WP-WSJ-0003744225,LINK|i9-WP-WSJ-0003744225,LINK|i2-WP-WSJ-0003744225,corporate,industrial news,markets,food,beverages,wholesale

All News

America’s biggest food companies have tried everything to win shoppers back. They’ve cut prices, ramped up marketing and added protein to everything from Cheerios to Goldfish. 

It hasn’t worked.

Copyright ©2026 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8

investment News
Food/Beverages,Retail/Wholesale,Consumer Goods,Food Products,Manufacturing,Retail,Marketing,Branding,Corporate/Industrial News,Markets/Marketing,White Labeling,Content Types,Columns,Factiva Filters,C&E Industry News Filter,SYND,WSJ-PRO-WSJ.com,GCAPI,Campbell's,CPB,General Mills,GIS,Kraft Heinz,KHC,LINK:EN|drn:realtime.linkedarticle.DNCO20260719000020,LINK|i5-WP-WSJ-0003744225,LINK|i8-WP-WSJ-0003744225,LINK|i11-WP-WSJ-0003744225,LINK|i10-WP-WSJ-0003744225,LINK|i6-WP-WSJ-0003744225,LINK|i7-WP-WSJ-0003744225,LINK|i3-WP-WSJ-0003744225,LINK|i4-WP-WSJ-0003744225,LINK|i9-WP-WSJ-0003744225,LINK|i2-WP-WSJ-0003744225,corporate,industrial news,markets,food,beverages,wholesale

Continue Reading

Related market coverage