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e.l.f. Beauty SVP Joshua Franks sells $571,800 in common stock By Investing.com
- Investing Markets
Ramit Sethi- 3 minutes read
Joshua Allen Franks, SVP, Operations at (ELF), sold 5,718 shares of the company’s common stock on August 19, 2026. The transaction totaled $571,800, with shares sold at a price of $100.00 each. The stock currently trades at $101.94, reflecting an 11.5% gain over the past week.
The sale was executed pursuant to a Rule 10b5-1 trading plan, which Mr. Franks adopted on March 3, 2026.
Following this transaction, Mr. Franks directly holds 144,309 shares of e.l.f. Beauty common stock. This total includes 66,981 restricted stock units.The cosmetics company, valued at $5.81 billion, appears slightly undervalued according to InvestingPro analysis. For deeper insights, investors can access ELF’s comprehensive Pro Research Report, available for this and 1,400+ other US equities on InvestingPro.
In other recent news, e.l.f. Beauty reported first-quarter earnings that significantly exceeded analyst expectations. The company posted an adjusted earnings per share of $1.75, surpassing the consensus estimate of $0.73, with revenue rising 36% year-over-year to $479.4 million, above the $430.82 million estimate. The earnings beat was partly attributed to a one-time benefit from tariff refunds, which contributed to a gross margin increase to 83%. Following these results, several analyst firms have adjusted their outlook for e.l.f. Beauty. Canaccord Genuity raised its price target for the company to $110 from $97, citing a positive growth outlook. Similarly, TD Cowen increased its price target to $110 from $85, highlighting the impressive performance of the Rhode brand and potential in haircare and international markets. B.Riley also raised its target to $100 from $70, noting the strong quarterly performance. Goldman Sachs adjusted its price target to $100 from $95, acknowledging the company’s earnings beat driven by top-line leverage and tariff refunds.
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