Rocky Brands director Tracie Winbigler sells $142,336 in shares By Investing.com

Tracie A. Winbigler, a director at Rocky Brands, Inc. (), sold 3,000 shares of the company’s common stock on July 31, 2026. The transactions totaled approximately $142,336, with shares sold at prices ranging from $47.25 to $47.88. The weighted average sale price was $47.4456 per share. The sale came as the stock trades near its 52-week high of $51.41, with shares currently at $50.78. According to InvestingPro analysis, Rocky Brands appears undervalued with a Fair Value of $53.15, while the stock has delivered a remarkable ~100% return over the past year.

Prior to the sale, Winbigler acquired the 3,000 shares through the exercise of stock options on the same date. These options allowed her to purchase the common stock at an exercise price of $39.8 per share, amounting to a total acquisition value of approximately $119,399. The options had vested in quarterly increments throughout 2022.

Following these transactions, Winbigler directly holds 14,246 shares of Rocky Brands common stock. The filing, detailing these changes in beneficial ownership, was submitted to the SEC on August 3, 2026.

In other recent news, Rocky Brands reported impressive second-quarter 2026 results, surpassing Wall Street expectations. The company achieved adjusted earnings of $1.90 per share, significantly beating the estimated 55 cents per share. Revenue also exceeded forecasts, reaching $118.4 million, which marked a 12% increase from the previous year. This revenue figure was $8.32 million above analyst predictions. The brand XTRATUF emerged as the fastest-growing and largest brand for the quarter, contributing to a 21.8% rise in retail sales, buoyed by direct-to-consumer and e-commerce growth. Rocky Brands also raised its full-year revenue outlook, citing strong bookings into the second half of the year.

Additionally, BTIG maintained a Neutral rating on Rocky Brands following these results, emphasizing the company’s valuation. The company plans to utilize tariff refunds to reduce existing debt and support growth initiatives. Overall, these developments reflect broad strength across Rocky Brands’ portfolio, including notable brands such as Georgia Boot, Rocky, Durango, Muck, and Lehigh.

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